Tuesday, October 5, 2010


7:00 to 9:00 pm

Theresa Lang Center
The New School
55 West 13th St. at 6th Ave.
New York City

Refreshments will be served. Members are strongly encouraged to bring qualified
prospective members as their guests.

Special thanks to Terra Fossil for providing premium wines for PGA East events.

To RSVP for this event, please visit:

Event hosted by The Producers Guild of America, New Media Council, New York Chapter.
Transmedia development, production and implementation is now fully in practice at the highest levels of companies such as Disney, Saban, Microsoft and Mattel. Around the world, visionaries are generating stunning multi-platform endeavors based on the principles of transmedia. Jeff Gomez, CEO of Starlight Runner Entertainment, is the world’s foremost expert at developing entertainment properties and premium brands into highly successful transmedia franchises. He has worked on such properties as Pirates of the Caribbean, Avatar, Coca-Cola’s Happiness Factory, Halo, Transformers and the upcoming,Tron Legacy. In this, his first Master Class after this September’s revelatory TED talk in Geneva, Switzerland, Jeff will candidly share his latest experiences in the field, expanding upon the vanguard technique of funding, planning, creating and producing highly engaging story worlds that maximize both the creative potential of your work, equity participation and subsequent revenues. Case studies will include analysis of some of the biggest entertainment franchises of today, and the discussion
will include advice on how to apply these concepts to your own projects, large or small, fact or fiction.

CEO, Starlight Runner Entertainment
Jeff Gomez, CEO of Starlight Runner Entertainment, is the world’s foremost expert at developing entertainment properties and premium brands into highly successful transmedia franchises. As a creative consultant to Fortune 500 companies, he contributes strategic planning and production for the cross-platform implementation of content.

Jeff conceived, co-wrote and produced one of the most successful transmedia storylines of the decade with Mattel’s Hot Wheels comic books, videogames, web content and animated series. He has gone on to work with such franchises as Pirates of the Caribbean and Tron Legacy for The Walt Disney Company,James Cameron’s Avatar for 20th Century Fox, Halo for Microsoft, Happiness Factory for The Coca-Cola Company, Transformers for Hasbro, and most recently Men in Black 3 for Sony Pictures.

Jeff is a member of the Producers Guild of America (PGA) East Executive Committee and serves on the national board of the PGA New Media Council.

Additional Speaker:

Head of Digital Media, United Talent Agency

Brent is one of the leading figures in the digital media industry, helping develop content deals for broadband, videogame, and mobile platforms. He formed the digital media practice at United Talent Agency in 2003, where he leads a team of dedicated digital media agents to identify and evaluate opportunities for UTA clients: actors, writers, directors, producers, and recording artists, in addition to many business-to-business and consumer-oriented technology and corporate clients. Brent, with UTA co-founder and partner Jeremy Zimmer, also formed UTA Online, a dedicated broadband division that finds and represents the next generation of web-based content artists. In 2007, Brent served as the CEO of 60Frames, a privately-held, venture backed company dedicated to financing, ad sales and syndication of original professionally produced entertainment content for the internet. The company was incubated by
United Talent Agency and Spot Runner, an innovative internet-based advertising agency.
During his tenure at UTA, Weinstein made digital media deals for many of the best known artists in entertainment, including Johnny Depp, Jack Black, Jim Carrey, Dwayne "The Rock" Johnson, as well as top digital media artists such as Big Fantastic (“Prom Queen”), AskANinja (askaninja.com), and others.

Prior to joining UTA in 2001, Weinstein practiced corporate and business litigation in Los Angeles and Irvine, California. He is a graduate of the University of Southern California, where he earned a Bachelors degree in Business Administration, and the University of San Diego School of Law.

For the most up-to-date information on the PGA New Media Council East, please visit the blog at

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Previous events from our event series can be accessed in both webcast and podcast format at: