Tuesday, October 5, 2010


7:00 to 9:00 pm

Theresa Lang Center
The New School
55 West 13th St. at 6th Ave.
New York City

Refreshments will be served. Members are strongly encouraged to bring qualified
prospective members as their guests.

Special thanks to Terra Fossil for providing premium wines for PGA East events.

To RSVP for this event, please visit:

Event hosted by The Producers Guild of America, New Media Council, New York Chapter.
Transmedia development, production and implementation is now fully in practice at the highest levels of companies such as Disney, Saban, Microsoft and Mattel. Around the world, visionaries are generating stunning multi-platform endeavors based on the principles of transmedia. Jeff Gomez, CEO of Starlight Runner Entertainment, is the world’s foremost expert at developing entertainment properties and premium brands into highly successful transmedia franchises. He has worked on such properties as Pirates of the Caribbean, Avatar, Coca-Cola’s Happiness Factory, Halo, Transformers and the upcoming,Tron Legacy. In this, his first Master Class after this September’s revelatory TED talk in Geneva, Switzerland, Jeff will candidly share his latest experiences in the field, expanding upon the vanguard technique of funding, planning, creating and producing highly engaging story worlds that maximize both the creative potential of your work, equity participation and subsequent revenues. Case studies will include analysis of some of the biggest entertainment franchises of today, and the discussion
will include advice on how to apply these concepts to your own projects, large or small, fact or fiction.

CEO, Starlight Runner Entertainment
Jeff Gomez, CEO of Starlight Runner Entertainment, is the world’s foremost expert at developing entertainment properties and premium brands into highly successful transmedia franchises. As a creative consultant to Fortune 500 companies, he contributes strategic planning and production for the cross-platform implementation of content.

Jeff conceived, co-wrote and produced one of the most successful transmedia storylines of the decade with Mattel’s Hot Wheels comic books, videogames, web content and animated series. He has gone on to work with such franchises as Pirates of the Caribbean and Tron Legacy for The Walt Disney Company,James Cameron’s Avatar for 20th Century Fox, Halo for Microsoft, Happiness Factory for The Coca-Cola Company, Transformers for Hasbro, and most recently Men in Black 3 for Sony Pictures.

Jeff is a member of the Producers Guild of America (PGA) East Executive Committee and serves on the national board of the PGA New Media Council.

Additional Speaker:

Head of Digital Media, United Talent Agency

Brent is one of the leading figures in the digital media industry, helping develop content deals for broadband, videogame, and mobile platforms. He formed the digital media practice at United Talent Agency in 2003, where he leads a team of dedicated digital media agents to identify and evaluate opportunities for UTA clients: actors, writers, directors, producers, and recording artists, in addition to many business-to-business and consumer-oriented technology and corporate clients. Brent, with UTA co-founder and partner Jeremy Zimmer, also formed UTA Online, a dedicated broadband division that finds and represents the next generation of web-based content artists. In 2007, Brent served as the CEO of 60Frames, a privately-held, venture backed company dedicated to financing, ad sales and syndication of original professionally produced entertainment content for the internet. The company was incubated by
United Talent Agency and Spot Runner, an innovative internet-based advertising agency.
During his tenure at UTA, Weinstein made digital media deals for many of the best known artists in entertainment, including Johnny Depp, Jack Black, Jim Carrey, Dwayne "The Rock" Johnson, as well as top digital media artists such as Big Fantastic (“Prom Queen”), AskANinja (askaninja.com), and others.

Prior to joining UTA in 2001, Weinstein practiced corporate and business litigation in Los Angeles and Irvine, California. He is a graduate of the University of Southern California, where he earned a Bachelors degree in Business Administration, and the University of San Diego School of Law.

For the most up-to-date information on the PGA New Media Council East, please visit the blog at

For more information about the PGA and to access a membership application, please visit:

Previous events from our event series can be accessed in both webcast and podcast format at:

Wednesday, September 22, 2010

PGA and NYTF Autumn in New York Cocktail Reception

The Producers Guild of America New Media Council East
and the New York Television Festival



New York Television Festival

Invite you to
Autumn in New York Cocktail Reception
Wednesday, September 22nd

7:00-9:00 pm
Tribeca Cinemas
54 Varick Street

For information on becoming a PGA MEMBER please go to Producer's Guild of America Website

Wine provided by Terra Fossil Terra Fossil
Beer provided by Stella Artois Stella Artois

Join industry colleagues and PGA members as we celebrate the new season in New York, the New York TV Festival, and the autumnal equinox*

*the autumnal equinox is officially at 11:09 pm EST on 09/22/10

Friday, April 30, 2010



Thursday, May 6

MPE Penthouse
432 West 45th St. btwn 9th & 10th Aves
7:00pm - Doors Open
7:30pm - Panel Begins
Refreshments will be served
PGA members only
(to become a member of PGA please go to producersguild.org)

Social Media is omnipresent, but is it the new marketing wonder weapon? This panel discussion with
documentary filmmakers and experts in social media will show and tell how filmmakers can use social
media to market and promote their films at all different stages of production.

A social media consultant will provide a brief 101 of social media, including the most important
social media sites, demographics and statistics, and offer some tips and tricks to set the scene for
the panel discussion to follow.

Using examples from different documentary and non-fiction productions, the audience will hear first
hand how filmmakers:

  • Tap into existing fan bases, create new fans, and build engagement and awareness.
  • Help find financing for their film and reach out to potential audiences.
  • Get the message of their film out across the country and into the world, beyond the traditional film community.
  • Create buzz and revenue opportunities.

  • Moderator
    CRIS POPENOE: Producer, New Media Council
    Cris Popenoe is a creative executive and entrepreneur who over more than 30 years, has innovatively combined content, commerce, and social engagement into media. She has produced numerous award-winning digital media projects, including online videos, mobile and online apps, and games. She's been a digital media maven for as long as there's been digital media and in recent years has focused on the intersection of video, social media, and monetization. See her website, www.dawn-productions.com, for details.

    AMY KALAFA: Filmmaker, Producer
    Amy Kalafa is an award-winning filmmaker specializing in health and wellness communication. She's also a certified health coach, organic farmer and mother of two. Amy's production credits include Dr. T. Berry Brazelton's parenting show, "What Every Baby Knows", PBS specials, "Our Nation's Health: A Matter of Choice" and "Healthy Aging", as well as the Reiner Foundation's, "The First Years Last Forever". She has produced food and health segments for the Emmy nominated "Martha Stewart Living" series and has appeared as a guest chef on PBS's, "Cultivating Life." 
She also worked as a writer / producer / editor on the past three seasons of the James Beard award-winning series, "Lidia's Italy". Since 2005, she has spent her "spare time" spearheading a project that is both a movie and a movement, "Two Angry Moms," a documentary about greening the school food environment that has received numerous festival awards and major national media coverage. www.angrymoms.org, www.angrymoms.groupsite.com

    SHALINI KANTAYYA: Filmmaker, Producer
    Combining biting social commentary with a dash of commercial appeal, filmmaker and eco-activist Shalini Kantayya finished in the top 10 out of over 12,000 filmmakers ON THE LOT, a Steven Spielberg Fox television show in search of Hollywood's next great director. The mission of her production company, 7th Empire Media, is to create a culture of human rights and a sustainable planet through a wildly imaginative media of the highest professional quality. A William D Fulbright Scholar, her award-winning film, a DROP of LIFE, a futuristic sci-fi flick about the mounting global water crisis, has been used as an organizing tool in over 40 villages across Africa. www.7thempiremedia.com

    MARK MORI: Filmmaker, Producer
    Mark Mori is an Academy Award® nominated documentary filmmaker and Emmy Award® winning TV producer. Through his shingle, Single Spark Pictures, Mori has produced hard-hitting and memorable documentaries and television series, garnered film festival screenings, theatrical distribution and television broadcast worldwide. Mori's latest project, the documentary film Bettie Page Reveals All is the authorized bio of the pin-up legend and is currently in post-production. Mori is using Google, YouTube, Facebook, Twitter, myspace, flickr and other social media sites to reach Bettie Page fans worldwide, drive traffic to his website and build an audience for and monetize the film. He’s also using social media and online distributors including Amazon, iTunes, Hulu, Netflix, Neoflix, Indieflix to advertise and distribute his Emmy winning doc, Kent State: The Day The War Came Home and his Academy Award nominated doc, Building Bombs. www.bettiepagemovie.com

    MARISELA RIVEROS: Multimedia Producer, Social Media Consultant
    Marisela Riveros is an award-winning producer with ten years of experience in broadcast journalism. She transitioned into developing social media strategies through her company, Reverie Media, when colleagues asked her to better understand Facebook, Twitter, Digg, blogs, etc., and build their online presence. She is a twitterer with a strong know-how of building communities and engaging audiences online. Her social media work focuses on designing social media strategies for clients like journalists, musicians, non-for-profits and small business, to maximize ROI and build brand equity. www.mariselariveros.com

    Wednesday, April 21, 2010


    The PGA New Media Council East Presents

    Monday, May 3, 2010 at 7:00pm
    This Event Is Open To Everyone.

    Theresa Lang Auditorium
    The New School
    55 West 13th St. at 6th Ave.

    The Games for Change movement – spurred by the growth in ‘Serious Games’ and intelligent conflict-resolution games – is now a full-fledged subgenre that has backing from the United Nations and other international bodies. Games for Change – or G4C – is a movement and community of practice dedicated to using videogames for social change. Games for Change is also the name for the non-profit organization which builds a support framework and shared resources for individuals and organizations using digital games for social change.

    This session will include some of the leaders in the Games for Change movement, who will demonstrate some of their works, as well as discuss how G4C producers can join in with a growing community of online, console, and mobile developers for the next generation of progressive videogame creativity.

    Panelists include:

    Asi Burak, executive producer, Games for Change
    Eric Zimmerman, independent game developer (and founder, GameLab)
    David Martz, Vice President of Business Development, Muzzy Lane

    Panel moderated by Chris Pfaff, Chapter Chairman, PGA New Media Council East

    Wine and refreshments will be provided.

    -RSVP by visiting pganmceast2.eventbrite.com