Saturday, January 5, 2008

PGA NMC Event: Sony EX1 Workshop Saturday, January 12 at Abel Cine Tech NY

Abel Cine Tech, in association with the Producers Guild of America New Media Council and Studio Monthly, presents The Essential Sony XDCAM EX Workshop.

Click link to view invitation:

There's a great deal of buzz in the marketplace surrounding the release of Sony's PMW-EX1 XDCAM EX Camcorder.

The EX1 employs a 3-chip 1/2" CMOS sensor to record 1920x1080 native resolution HD images onto SxS PRO flash memory cards. It represents a dramatic leap forward in both image quality and features available in a camcorder that retails for less than $7,000.
Learn about the breakthrough technologies that Sony has employed to produce this powerful, new creative tool.

DATE: Saturday, January 12, 2008
LOCATION: Abel Cine Tech
609 Greenwich St – 5th fl.
New York, NY 10014
TIME: 10:00 am – 12:35 pm, 1st session
1:30 pm – 4:05 pm, 2nd session
Please indicate which session you plan to attend. Your name will be on the list for that session at the door.

RSVP: Claire Orpeza
Abel Cine Tech
This is an invitation only event. Admission is free, but space is limited.

The Essential Sony XDCAM EX Workshop
Saturday, January 12, 2008
Discover the breakthrough technologies behind the new PMW-EX1 camcorder from Sony that has everyone talking. Experts from Abel and Sony will take you through the technical specs and unique features that enable the EX1 to deliver outstanding images and an efficient workflow at such an affordable price.
EX1 Camera Tour: Beyond the Basics
Andy Shipsides, Abel’s Sales Support Tech, will cover the innovative features of the EX1 including its manual focus system, expanded focus capability, selective color correction and automatic depth of field indicator.
Director of Photography Mark Benjamin (Protocols of Zion, Brooklyn Babylon) will show recent footage from his commercial shoot for Euro RSC Agency and share some of his insights on shooting with the EX1.
A Critical Evaluation of EX1’s Image Quality
Jesse Rosen, Abel’s Director of Technical Development, and Juan Martinez, Senior Manager, Technology for Sony Broadcast, will discuss the imaging capabilities of the EX1. They will demonstrate EX1’s overcranking, undercranking and shutter effects, as well as a variety of looks that can be achieved by utilizing the camera’s selectable gamma curves. Critical attributes of EX1’s MPEG-2 Long GOP codec will also be discussed.

EX1’s MPEG-2 Workflow in the Real World
Kaori Uno, Applications Marketing Manager for Sony Broadcast, and Michael Wong, Senior Manager / Professional Applications for Apple, will walk you through EX1’s non-linear workflow via its SxS PRO memory card media and MPEG-2 recording format. Post, edit and content management processes in both Avid and Final Cut Pro environments will be covered.