5th season of NMC East programming begins CORE CLUB EVENT Magnify.net founder and CEO Steve Rosenbaum

This coming year – 2009-2010 – marks our 5th season of NMC East programming, and we are very pleased to bring our membership and guests some of the leading digital media producers, executives, and industr gurus through our event series which, as always, is recorded and webcast for posterity by Scribe Media (www.scribemedia.org/pga).

A Conversation with Steven Rosenbaum, Documentary Filmmaker and CEO of

Magnify.net.

Wednesday, September 30 at 7:00pm

The Core Club

66 East 55 Street, between Madison and Park Aves.

The explosion of user-generated video content both professional and amateur has spawned a new generation of video archive and curation tools that offer a wide range of filters for producers and viewers alike. The melding of editorial and filtering has created a new metric for how the public views news and actualities today, the most discussed piece of video may not be shot by a professional news crew, but produced and or captured by an amateur. As the mainstream media races to catch up to the shifting video viewing habits of a voracious public appetite for video,companies ranging from Mediaite to Weather.com offer new ways to

syndicate and cull video for a wide range of tastes and applications.

Steve Rosenbaum, a noted documentary filmmaker and CEO of New York based

Magnify.net, will discuss the landscape for video curation, and talk

about his company's video publishing platform, which enables the integration of user generated video into company websites and provides tools for building video communities.

STEVEN ROSENBAUM, CEO, MAGNIFY.NET

Steve Rosenbaum is an award winning documentary film director and producer who, together with his wife and business partner Pamela Yoder, has also created the CameraPlanet Archive, the largest compendium of 911 related images and videos, which was recently contributed to the September 11th Memorial and Museum. Steve directed the acclaimed 7 Days in September, a documentary that examined the effects of the World Trade Center attacks on New Yorkers.

Steve created the first audience participation TV series of its kind MTV Unfiltered and was an early proponent of merging off line and online content. He has produced a wide range of films, documentaries, and web projects for the likes of A&E, CNN, Discovery, HBO, MSNBC, and many others.

As CEO of Magnify.net, Steve has helped develop tools that engage,embrace and facilitate media creation, sharing, and discussion. He is a member of the Producers Guild of America New Media Council East.

Moderator: CHRIS PFAFF, President, Chris Pfaff Tech/Media LLC; board delegate, PGA New Media Council