HOW TO PROFIT IN THE MULTI-PLATFORM UNIVERSE

Producers Guild of America New Media Council East Presents the 2008-2009 Panel and Salon Series

***EXCLUSIVE MEMBERS ONLY EVENT***

Wednesday, May 20, 2009

BUILDING DIGITAL ENTERTAINMENT BRANDS: HOW TO PROFIT IN THE MULTI-PLATFORM UNIVERSE
A Conversation With Fred Seibert, President & Executive Producer, Frederator Studios

The development of profitable digital media ventures relies as much on knowing when the next wave will hit as it does on creating sustainable revenue models. In some respects, the first decade of the 21st-century belongs to the media entrepreneurs who have the foresight to create new digital brands that build a trusted, satisfied audience that can attract revolving advertising and syndication revenue streams.

Fred Seibert is a hyphenate producer who has done as much to create today’s New York media landscape as any single individual: music producer, cable television programming pioneer, agency executive, cartoon producer, and Internet television executive. Frederator Studios has produced award-winning hits such as ‘The Fairly Oddparents,’ ‘ChalkZone,’ and My Life as a Teenage Robot, while creating hundreds of new characters for Nickeloden at the Random! Cartoons and Oh Yeah! Cartoons sites. His latest venture, Next New Networks, has aggregated micro-networks – including the likes of BarelyPolitical.com – with the stated goal of creating 101 new networks over the next three years.

He has helped launch brands as massive as MTV, rekindled such cherished icons as Hanna-Barbera, and produced Grammy-nominated jazz records while developing a portfolio of work that continues to evolve. In his own words, he “just can’t seem to stop living!”

Fred Seibert, President & Executive Producer, Frederator Studios

Fred Seibert makes cartoons and television networks.

In 1998 former Hanna-Barbera Cartoons president Fred Seibert formed Frederator Studios, an independent television production company. He is the executive producer of seven animated series on Nickelodeon’s networks: The Fairly Oddparents, ChalkZone, My Life as a Teenage Robot, The Nicktoons Network Animation Festival, Wow! Wow! Wubbzy! (with Susan Miller), Oh Yeah! Cartoons, and Random! Cartoons. He is a founder of Channel Frederator, the world’s first cartoon podcast, and Next New Networks, a company launching 101 micro-TV networks.

Seibert began his career in college radio, produced jazz records, and started in television as the first creative director of MTV: Music Television. He co-founded Fred/Alan Inc. with Alan Goodman as the first branding agency in television, where they created Nick-at-Nite and relaunched Nickelodeon as the #1 network in cable television.

Moderator: Chris Pfaff, President, Chris Pfaff Tech/Media LLC; board delegate, PGA New Media Council

This event takes place at The Core Club in New York City.

***YOU MUST BE A MEMBER OF THE PRODUCERS GUILD OF AMERICA TO ATTEND THIS EVENT!***

Previous events from our 2005-2008 event series can be accessed in both webcast and podcast format at: http://www.scribemedia.org/pga

For more information about ScribeStudio Productions, please visit: http://www.scribestudio.com.

New York Web TV Meetup - April 2009

New York Web TV Meetup - April 2009 - A Conversation with Fred Seibert of Frederator and Next New Networks

The New York Web TV Meetup is a monthly event devoted to celebrating and supporting innovation in the exploding digital entertainment industry and bringing together the dynamic web television community. Each month, we’ll take an in-depth look at the processes and people behind some of the most successful entertainment products created for broadband distribution, followed by networking with industry peers, artists, executives, producers, and up-and-comers.

Stay up-to-date on Web TV happenings in New York City by joining their Facebook Group.

April 2009 Event
Fred Seibert is a media and marketing sensation whose influence has shaped the future of entertainment. He's also a good friend to Tilzy.TV.We're excited for an in-depth conversation followed by mixing and mingling with some of New York City's movers and shakers of online video and Web TV.

When: Tuesday, April 21, 2009 6:30 PM

Where: NYU's Cantor Film Center - 36 E. 8th St.

More about Fred Seibert
As MTV's first creative director who went on to remake Nickelodeon, run famed animation studio Hannah Barbara, create digital and television animation studio Frederator and found a next generation television network, Next New Networks, Fred is a creative visionary with big insights and a bigger personality.

Fred's career in his words:

Does it seem strange for a former jazz cat to morph into a TV executive, and then turn into a cartoon producer who sets out to pioneer the new frontier of video on the Internet?

Not to me.For me it's all part of a very clear continuum. I'm attracted to community, to places where disenfranchised people find what they love, and find each other and get creative. I'm attracted to heart and soul and humor, and to things that are wild, weird and unpredictable.

I guess you could say I'm attracted to crazy. With any luck I'll have a few more crazy lives to add to this document in the years ahead.

We're looking forward to seeing you there, and meeting and talking with you and other members of the NYC's dynamic online video community.

Producers Guild of America
New Media Council East
Presents the
2008-2009 Panel and Salon Series
****EXCLUSIVE MEMBERS ONLY EVENT****

Wednesday, April 22, 2009

HARVESTING A GREEN CHANNEL IN THE MULTI-PLATFORM AGE

A Conversation With Laura Michalchysyn, President and
General Manager, Discovery Communication’s Planet Green

The urgencies represented by rapid climate change have created a veritable flood of media addressing solutions to the problems wrought by greenhouse-gas emissions. However, to date, only one major cable television network represents the growing eco-lifestyle community. Launched in June, 2008, Discovery Communication’s Planet Green delivers multi-platform content – ranging from expert tips on how to go green and online forums – from a
24-hour cable channel with more than 250 hours of original green lifestyle programming and the web sites PlanetGreen.com and TreeHugger.com.

Laura Michalchyshyn, President and General Manager, Discovery Communications’ Planet Green

Laura Michalchyshyn is responsible for all aspects of the creative and business strategy for Planet Green, Discovery Communications’ multi-platform businesses including the 24-hour television network. As chief editorial executive, she manages the overall direction of the network, including programming, operations and content development, as well as interfacing with ad sales and affiliate sales to further develop the brand and its appeal to advertisers, operators and viewers.

Prior to Discovery, Michalchyshyn served as executive vice president and general manager of Sundance Channel where she was responsible for day-to-day operations, including program development, creative strategy scheduling and marketing both on- and off-channel. Since joining Sundance Channel in 1995, Michalchyshyn doubled original programming hours and tripled the number of programming hours on the network overall. Under her leadership Sundance Channel was the largest aggregator of independent films on television acquiring as many as 250 films in a given year.

Moderator: Kendall Allen, PGA NMC East Executive Committee Member; Founder, Influence Collective, LLC

A leading digital media and marketing executive, and a member of the PGA NMC East’s executive committee, Kendall has led online content development and campaigns since the web’s inception. She helped found Thrive, an AOL/Time Inc. joint online venture in the mid-‘90s, and held top positions at USWeb/CKS and EuroRSCG Circle, while based in San Francisco. Kendall was a founder of Fathom Online and a director at iCrossing. She recently built out the agency and creative studio at Incognito Digital and has gone on to establish her own business advising publishers and agencies in digital channel development – Influence Collective, LLC. Her career roster of clients includes Ask Jeeves, Chandon, Intel, Intuit, VOOM, American Express, Fairmont, Colgate-Palmolive, Bloomberg, Haier America, OKI, Fox, FX, Carolyn & Co. Media and ‘mktg.’

Recognized as a leader in media circles, Kendall is a weekly contributor to MediaPost, as well as a regular speaker at digital media and marketing conferences, including Search Engine Strategies and Ad:Tech. She is a periodic lecturer at New York University and serves on the board of the Ad Club of New York Digital Marketing and Media Council and on the Ad Council for the Association for Downloadable Media. Kendall also serves on the Board of Directors of 212NYC, where she oversees the Professional Development programming series.
Wine and light refreshments will be served during a networking mixer prior to the programming.

This event will take place at the Core Club in New York City.

****YOU MUST BE A MEMBER OF THE PRODUCERS GUILD OF AMERICA TO ATTEND THIS EVENT.****

Previous events from our 2005-2009 event series can be accessed on the web at:

http://www.scribemedia.org/pga

For more information about ScribeStudio Productions, please visit: http://http://www.scribestudio.com/.

Curated Screening with College Humor TV

Big Screen Little Screen - The New York Web TV Meetup

Curated Screening with College Humor TV…

featuring…
Ricky Van Veen, Founder and Editor
Sam Reich, Director of Original Programming
Jake Hurwitz, Writer and Star
Amir Blumenfield, Writer and Star

When: March 19, 2009 6:30 PM

Where: DROM @ 85 Avenue A

Presented by Tilzy.TV in association with 10Ton, The Producers Guild of America New Media Council, and For Your Imagination, the event is an opportunity to meet and engage movers and shakers in the digital entertainment industry, a community dedicated to growing, exploring, and innovating with a dynamic new medium.

If you’d like to present at or host Big Screen Little Screen, please email us at info(at)tilzy(dot)tv.
PLEASE RSVP AT THE BIG SCREEN LITTLE SCREEN - NY WEB TV MEETUP PAGE