HOW TO PROFIT IN THE MULTI-PLATFORM UNIVERSE

Producers Guild of America New Media Council East Presents the 2008-2009 Panel and Salon Series

***EXCLUSIVE MEMBERS ONLY EVENT***

Wednesday, May 20, 2009

BUILDING DIGITAL ENTERTAINMENT BRANDS: HOW TO PROFIT IN THE MULTI-PLATFORM UNIVERSE
A Conversation With Fred Seibert, President & Executive Producer, Frederator Studios

The development of profitable digital media ventures relies as much on knowing when the next wave will hit as it does on creating sustainable revenue models. In some respects, the first decade of the 21st-century belongs to the media entrepreneurs who have the foresight to create new digital brands that build a trusted, satisfied audience that can attract revolving advertising and syndication revenue streams.

Fred Seibert is a hyphenate producer who has done as much to create today’s New York media landscape as any single individual: music producer, cable television programming pioneer, agency executive, cartoon producer, and Internet television executive. Frederator Studios has produced award-winning hits such as ‘The Fairly Oddparents,’ ‘ChalkZone,’ and My Life as a Teenage Robot, while creating hundreds of new characters for Nickeloden at the Random! Cartoons and Oh Yeah! Cartoons sites. His latest venture, Next New Networks, has aggregated micro-networks – including the likes of BarelyPolitical.com – with the stated goal of creating 101 new networks over the next three years.

He has helped launch brands as massive as MTV, rekindled such cherished icons as Hanna-Barbera, and produced Grammy-nominated jazz records while developing a portfolio of work that continues to evolve. In his own words, he “just can’t seem to stop living!”

Fred Seibert, President & Executive Producer, Frederator Studios

Fred Seibert makes cartoons and television networks.

In 1998 former Hanna-Barbera Cartoons president Fred Seibert formed Frederator Studios, an independent television production company. He is the executive producer of seven animated series on Nickelodeon’s networks: The Fairly Oddparents, ChalkZone, My Life as a Teenage Robot, The Nicktoons Network Animation Festival, Wow! Wow! Wubbzy! (with Susan Miller), Oh Yeah! Cartoons, and Random! Cartoons. He is a founder of Channel Frederator, the world’s first cartoon podcast, and Next New Networks, a company launching 101 micro-TV networks.

Seibert began his career in college radio, produced jazz records, and started in television as the first creative director of MTV: Music Television. He co-founded Fred/Alan Inc. with Alan Goodman as the first branding agency in television, where they created Nick-at-Nite and relaunched Nickelodeon as the #1 network in cable television.

Moderator: Chris Pfaff, President, Chris Pfaff Tech/Media LLC; board delegate, PGA New Media Council

This event takes place at The Core Club in New York City.

***YOU MUST BE A MEMBER OF THE PRODUCERS GUILD OF AMERICA TO ATTEND THIS EVENT!***

Previous events from our 2005-2008 event series can be accessed in both webcast and podcast format at: http://www.scribemedia.org/pga

For more information about ScribeStudio Productions, please visit: http://www.scribestudio.com.

New York Web TV Meetup - April 2009

New York Web TV Meetup - April 2009 - A Conversation with Fred Seibert of Frederator and Next New Networks

The New York Web TV Meetup is a monthly event devoted to celebrating and supporting innovation in the exploding digital entertainment industry and bringing together the dynamic web television community. Each month, we’ll take an in-depth look at the processes and people behind some of the most successful entertainment products created for broadband distribution, followed by networking with industry peers, artists, executives, producers, and up-and-comers.

Stay up-to-date on Web TV happenings in New York City by joining their Facebook Group.

April 2009 Event
Fred Seibert is a media and marketing sensation whose influence has shaped the future of entertainment. He's also a good friend to Tilzy.TV.We're excited for an in-depth conversation followed by mixing and mingling with some of New York City's movers and shakers of online video and Web TV.

When: Tuesday, April 21, 2009 6:30 PM

Where: NYU's Cantor Film Center - 36 E. 8th St.

More about Fred Seibert
As MTV's first creative director who went on to remake Nickelodeon, run famed animation studio Hannah Barbara, create digital and television animation studio Frederator and found a next generation television network, Next New Networks, Fred is a creative visionary with big insights and a bigger personality.

Fred's career in his words:

Does it seem strange for a former jazz cat to morph into a TV executive, and then turn into a cartoon producer who sets out to pioneer the new frontier of video on the Internet?

Not to me.For me it's all part of a very clear continuum. I'm attracted to community, to places where disenfranchised people find what they love, and find each other and get creative. I'm attracted to heart and soul and humor, and to things that are wild, weird and unpredictable.

I guess you could say I'm attracted to crazy. With any luck I'll have a few more crazy lives to add to this document in the years ahead.

We're looking forward to seeing you there, and meeting and talking with you and other members of the NYC's dynamic online video community.

Producers Guild of America
New Media Council East
Presents the
2008-2009 Panel and Salon Series
****EXCLUSIVE MEMBERS ONLY EVENT****

Wednesday, April 22, 2009

HARVESTING A GREEN CHANNEL IN THE MULTI-PLATFORM AGE

A Conversation With Laura Michalchysyn, President and
General Manager, Discovery Communication’s Planet Green

The urgencies represented by rapid climate change have created a veritable flood of media addressing solutions to the problems wrought by greenhouse-gas emissions. However, to date, only one major cable television network represents the growing eco-lifestyle community. Launched in June, 2008, Discovery Communication’s Planet Green delivers multi-platform content – ranging from expert tips on how to go green and online forums – from a
24-hour cable channel with more than 250 hours of original green lifestyle programming and the web sites PlanetGreen.com and TreeHugger.com.

Laura Michalchyshyn, President and General Manager, Discovery Communications’ Planet Green

Laura Michalchyshyn is responsible for all aspects of the creative and business strategy for Planet Green, Discovery Communications’ multi-platform businesses including the 24-hour television network. As chief editorial executive, she manages the overall direction of the network, including programming, operations and content development, as well as interfacing with ad sales and affiliate sales to further develop the brand and its appeal to advertisers, operators and viewers.

Prior to Discovery, Michalchyshyn served as executive vice president and general manager of Sundance Channel where she was responsible for day-to-day operations, including program development, creative strategy scheduling and marketing both on- and off-channel. Since joining Sundance Channel in 1995, Michalchyshyn doubled original programming hours and tripled the number of programming hours on the network overall. Under her leadership Sundance Channel was the largest aggregator of independent films on television acquiring as many as 250 films in a given year.

Moderator: Kendall Allen, PGA NMC East Executive Committee Member; Founder, Influence Collective, LLC

A leading digital media and marketing executive, and a member of the PGA NMC East’s executive committee, Kendall has led online content development and campaigns since the web’s inception. She helped found Thrive, an AOL/Time Inc. joint online venture in the mid-‘90s, and held top positions at USWeb/CKS and EuroRSCG Circle, while based in San Francisco. Kendall was a founder of Fathom Online and a director at iCrossing. She recently built out the agency and creative studio at Incognito Digital and has gone on to establish her own business advising publishers and agencies in digital channel development – Influence Collective, LLC. Her career roster of clients includes Ask Jeeves, Chandon, Intel, Intuit, VOOM, American Express, Fairmont, Colgate-Palmolive, Bloomberg, Haier America, OKI, Fox, FX, Carolyn & Co. Media and ‘mktg.’

Recognized as a leader in media circles, Kendall is a weekly contributor to MediaPost, as well as a regular speaker at digital media and marketing conferences, including Search Engine Strategies and Ad:Tech. She is a periodic lecturer at New York University and serves on the board of the Ad Club of New York Digital Marketing and Media Council and on the Ad Council for the Association for Downloadable Media. Kendall also serves on the Board of Directors of 212NYC, where she oversees the Professional Development programming series.
Wine and light refreshments will be served during a networking mixer prior to the programming.

This event will take place at the Core Club in New York City.

****YOU MUST BE A MEMBER OF THE PRODUCERS GUILD OF AMERICA TO ATTEND THIS EVENT.****

Previous events from our 2005-2009 event series can be accessed on the web at:

http://www.scribemedia.org/pga

For more information about ScribeStudio Productions, please visit: http://http://www.scribestudio.com/.

The Power of Online Storytelling

We are pleased to invite you to our first New School event of 2009, which we are producing in conjunction with The Screenwriters Colony and The New School.

The ‘Power of Online Storytelling’ events takes place next Thursday, February 5th, from 6:30-8:30 pm, at Wollman Hall, at The New School (65 W. 11th Street, 5th Floor). Enter at 66 W. 12th Street.

See the full program invite below.

We are pleased to have two NMC East members on this panel – Jeff Gomez, CEO of Starlight Runner (and NMC East member-at-large and NMC Board delegate) and Dina Kaplan, co-founder of blip.tv – and we are quite sure that this will be over-subscribed, so please RSVP today to rsvp@thepacificfoundation.org to request a seat.

RSVPs are for one person only. All RSVPs must be re-confirmed to be considered valid. Wine and light refreshments will be served during a networking mixer after the programming.


The panel consists of:

Mary Feuer, writer ‘LonelyGirl15,’ ‘With the Angels’

Jeff Gomez, Starlight Runner, James Cameron’s ‘Avatar,’ Microsoft’s ‘Halo’

Kathleen Grace & Thom Woodley, writers, ‘The Burg,’ ‘The All-For-Nots’

Amy B. Harris, writer/producer, ‘Sex and the City,’ ‘Puppy Love’

Dina Kaplan, co-founder, blip.tv

Moderator: Virginia Heffernan, columnist (‘The Medium’), The New York Times

U2 3D

Producers Guild of America
New Media Council East
Presents the
2007-2008 Panel and Salon Series
Wednesday, March 19, 2008
Dolby Screening Room
6:00pm – 9:30pm
U2 3D

Reception/Screening/Q&A with U2 3D producer Peter Shapiro

The first-ever live-action digital 3-D film, U2 3D is a unique cinematic experience that places viewers within the pulsing energy of a stadium concert given by the world’s most popular band. Marrying innovative digital 3-D imagery and multi-channel surround sound with the excitement of a live U2 concert – shot in South America during the final leg of their “Vertigo” tour – it creates an immersive theatrical experience unlike any 3-D or concert film that has come before.

This rare private screening of U2 3D - which opened theatrically worldwide in January, 2008 through National Geographic Entertainment - is only shown in cinemas equipped with Digital 3-D or IMAX® 3-D projection systems.

Please join the Producers Guild of America New Media Council East and 3ality Digital Productions for this special screening, with opening remarks from Marc Scarpa, PGA New Media Council East founder.

6:00-7:15 pm: Reception/Cocktails

7:15 pm: U2 3D SCREENING (*NO ONE WILL BE ADMITTED ONCE FILM BEGINS*)

8:45 pm: Conversation with Peter Shapiro and Chris Pfaff

* NOTE: After the film, we please ask that you stay for the conversation. Please ensure that you arrive no later than 7:00 pm to secure seating, as this event will be at capacity*

Peter Shapiro (Producer, U2 3D) has forged an eclectic career whose acclaimed, groundbreaking projects include the IMAX concert film “All Access,” the Green Apple Festival (America’s largest Earth Day event), the annual Jammys awards show and concert, the VH1 hip-hop documentary “And You Don’t Stop” and his current efforts with 3ality Digital, of which he is a founding partner, to help digital 3-D become a significant component of the out-of-home and in-home entertainment experience.

LOCATION:
Dolby 88 Screening Room

1350 6th Avenue (at 55th Street) New York City

This event is open to PGA members and their qualified guests only.

Event hosted by The Producers Guild of America, New Media Council East.

The Producers Guild of America (PGA) is the premier industry association for entertainment producing professionals working in film, television and digital media.

For more information about the PGA New Media Council and to access a membership application, please visit: http://www.pganewmedia.org

For more information about the PGA and to access a membership application, please visit: http://www.producersguild.org

Previous events from our 2005-2007 event series can be accessed in web cast format at: http://www.scribemedia.org/pga

For more information about ScribeStudio Productions, please visit:

http://www.scribemedia.org/about.

PGA NMC Event: SILICON ALLEY 2.0 - ALLEY VETERANS RE-CHARGE

Producers Guild of America
New Media Council East
Presents the
2007-2008 Panel and Salon Series
**THE FOLLOWING IS AN EXCLUSIVE, MEMBERS ONLY EVENT**

Tuesday, January 29, 2008

SILICON ALLEY 2.0 - ALLEY VETERANS RE-CHARGE: A conversation with DoubleClick Founder KEVIN RYAN and Silicon Alley Insider Editor-in-Chief (and former Merrill Lynch Internet stock analyst) HENRY BLODGET

Since we last knew them, DoubleClick founder Kevin Ryan and former Merrill Lynch Internet stock analyst Henry Blodget have traveled separate and very distinct paths. Ryan’s celebrated company was sold spectacularly in 2007 to Google for $3.1 billion and he has since re-emerged with a new fund and a new vision for Internet growth, while Blodget, suffering a period of downfall and disgrace, has re-emerged as the key voice of noted blog Silicon Alley Insider. The two join together for a one-on-one conversation about the next and new things in Silicon Alley's fertile Web 2.0 environment.

A conversation featuring:

Kevin Ryan, Founder and CEO, AlleyCorp.

Kevin is CEO of AlleyCorp, a New York-based holding company. Kevin founded Silicon Alley Insider, Panther Express, ShopWiki and Music Nation, and holds investments in TheLadders. From 1996-2005, Kevin was the President and later CEO of DoubleClick, where he helped build the company from a startup of 20 people to a global leader with more than 1,500 employees. Kevin is on the board of Human Rights Watch and is a member of the Insead International Council, Yale International Council, and the Council on Foreign Relations. He has served in the past on the boards of the Direct Marketing Association, the Ad Council and the advisory board of Doctors Without Borders. He received a B.A. from Yale University and an M.B.A. from INSEAD.

Henry Blodget, CEO, Co-Founder, Editor-in-Chief, Silicon Alley Insider

Prior to co-founding Silicon Alley Insider, Henry served as CEO of Cherry Hill Research, a research and consulting firm, and contributed to Slate, Newsweek International, The New York Times, Fortune, Forbes Online, Business 2.0, Euromoney, New York, Financial Times, and other publications. He edits an award-winning blog, Internet Outsider, and is the author of The Wall Street Self-Defense Manual: A Consumer's Guide to Investing. He has been a frequent guest on CNBC, CNN, MSNBC, and NPR.

From 1994-2001, Henry worked in corporate finance and equity research at Prudential Securities, Oppenheimer & Co., and Merrill Lynch. He ran Merrill's global Internet research practice and was ranked the No. 1 Internet and eCommerce analyst on Wall Street by Institutional Investor and Greenwich Associates. He was later keelhauled by then-Attorney General Eliot Spitzer in a wide-ranging complaint about conflicts of interest between the research and banking divisions of brokerage firms (for details, please see http://www.sec.gov/). Henry attended Yale University and was born and raised in New York.

A wine and cheese networking reception will precede the conversation programming.

**YOU MUST BE A MEMBER OF THE PRODUCERS GUILD OF AMERICA TO ATTEND THIS EVENT***

Event hosted by Marc Scarpa, founder, Producers Guild of America, New Media Council East. This event will take place in New York City.

Previous events from our 2005-2007 event series can be accessed in both webcast and podcast format at: http://www.scribemedia.org/pga

For more information about ScribeStudio Productions, please visit: http://www.scribemedia.org/about.

PGA NMC Event: Sony EX1 Workshop Saturday, January 12 at Abel Cine Tech NY

Abel Cine Tech, in association with the Producers Guild of America New Media Council and Studio Monthly, presents The Essential Sony XDCAM EX Workshop.

Click link to view invitation: http://www.abelcine.com/invites/

There's a great deal of buzz in the marketplace surrounding the release of Sony's PMW-EX1 XDCAM EX Camcorder.

The EX1 employs a 3-chip 1/2" CMOS sensor to record 1920x1080 native resolution HD images onto SxS PRO flash memory cards. It represents a dramatic leap forward in both image quality and features available in a camcorder that retails for less than $7,000.
Learn about the breakthrough technologies that Sony has employed to produce this powerful, new creative tool.

DATE: Saturday, January 12, 2008
LOCATION: Abel Cine Tech
609 Greenwich St – 5th fl.
New York, NY 10014
212-462-0100
TIME: 10:00 am – 12:35 pm, 1st session
1:30 pm – 4:05 pm, 2nd session
Please indicate which session you plan to attend. Your name will be on the list for that session at the door.

RSVP: Claire Orpeza
Abel Cine Tech
212-462-0100
rsvp@abelcine.com

This is an invitation only event. Admission is free, but space is limited.

The Essential Sony XDCAM EX Workshop
Saturday, January 12, 2008

Discover the breakthrough technologies behind the new PMW-EX1 camcorder from Sony that has everyone talking. Experts from Abel and Sony will take you through the technical specs and unique features that enable the EX1 to deliver outstanding images and an efficient workflow at such an affordable price.

EX1 Camera Tour: Beyond the Basics
Andy Shipsides, Abel’s Sales Support Tech, will cover the innovative features of the EX1 including its manual focus system, expanded focus capability, selective color correction and automatic depth of field indicator.
Director of Photography Mark Benjamin (Protocols of Zion, Brooklyn Babylon) will show recent footage from his commercial shoot for Euro RSC Agency and share some of his insights on shooting with the EX1.

A Critical Evaluation of EX1’s Image Quality
Jesse Rosen, Abel’s Director of Technical Development, and Juan Martinez, Senior Manager, Technology for Sony Broadcast, will discuss the imaging capabilities of the EX1. They will demonstrate EX1’s overcranking, undercranking and shutter effects, as well as a variety of looks that can be achieved by utilizing the camera’s selectable gamma curves. Critical attributes of EX1’s MPEG-2 Long GOP codec will also be discussed.

EX1’s MPEG-2 Workflow in the Real World
Kaori Uno, Applications Marketing Manager for Sony Broadcast, and Michael Wong, Senior Manager / Professional Applications for Apple, will walk you through EX1’s non-linear workflow via its SxS PRO memory card media and MPEG-2 recording format. Post, edit and content management processes in both Avid and Final Cut Pro environments will be covered.

Touching All Screens

The Producers Guild of America

New Media Council East

presents the

2007-2008 Panel and Salon Series

**THIS FOLLOWING IS AN EXCLUSIVE, MEMBERS ONLY EVENT**

Monday, October 29, 2007

Touching All Screens: How to Produce Award Winning Cross-Platform Content

Creating a hit show on television is one feat of magic. Creating an entire hit cable network that extends programming beyond the T.V. and onto PC and mobile screens, with the same intensity of following – is transcendent. Bravo, the cable network owned by NBC Universal that has developed huge cross platform followings for such staples as ‘Queer Eye,’ ‘Project Runway,’ and ‘Top Chef,’ has been the bellwether for how to deliver value on all platforms, for audiences and advertisers alike.

Please join us for a conversation featuring:
Lisa Hsia, Senior Vice President of New Media, Bravo
Lisa Hsia was appointed Senior Vice President of New Media for Bravo in 2005, joining the company from NBC News, where she served as Vice President of News. She is responsible for identifying and maximizing programming opportunities for Bravo in new media, facilitating business initiatives in wireless, digital, home video, as well as securing international and ancillary rights. She also develops original programming and external opportunities for digital programming. Lisa was named Vice President of NBC News in July, 2001, where she was responsible for a wide range of duties, including executive oversight of primetime news programming for TODAY and NBC News Productions. She had been a Senior Producer for ‘Dateline NBC’ since 1994. She joined NBC News from ABC News, where she was a Producer for ‘Prime Time Live’ from 1989-1992. Prior to ABC News, she was a Producer for public television and was both Producer and Associate Producer for two feature films, ‘A Great Wall’ and ‘Old Enough,’ both released by Orion Classics.
Lisa graduated Magna Cum Laude from Harvard University. She is the recipient of six Emmy awards and currently serves on the board of the Asian American Media Center, which supports the development of Asian Pacific film/video projects for public television.

Chris Pfaff, President, Chris Pfaff Tech/Media LLC; board delegate, PGA New Media Council
A board delegate of the PGA New Media Council since 2006, and a PGA NMC member since 2004, Chris Pfaff leads a consultancy – Chris Pfaff Tech/Media LLC – that represents some of the leading service providers, audio/video technology firms, networking vendors, and media companies in the world, from PRIMEDIA and Eastman Kodak to Cantor Telecom. A veteran of the venture world, Chris helped launch more than 20 ventures from the Lucent New Ventures Group, including iBiquity Digital; Flarion; Lucent Digital Video, and GeoVideo Networks, among others. In addition, he has helped launch AT&T’s Internet strategy; the Viacom New Media division of Viacom, Inc.; Sony Electronics’ Digital Betacam format, and Sharp Electronics’ LCD product division.

A wine and cheese reception will precede the programming.

***YOU MUST BE A MEMBER OF THE PRODUCERS GUILD OF AMERICA (OR MEMBER GUEST) TO ATTEND THIS EVENT.***

The Producers Guild of America (PGA) is the premier industry association for entertainment producing professionals. For more information about the PGA New Media Council and to access a membership application, please visit: http://www.pganewmedia.org

For more information about the PGA and to access a membership application, please visit: http://www.producersguild.org

Previous events in our series can be accessed in both webcast format at: www.scribemedia.org/pga.

For more information about ScribeStudio Productions, please visit: www.scribestudio.com.