Attention PGA Members
We know you've got great ideas
Now we're bringing you an opportunity to get them funded
Content 360 is a multiplatform pitching session and competition sponsored by Yahoo, Ogilvy, KBC and the National Film Board of Canada. The competition will be held on April 7-11, 2008 at MIPTV market -- Palais des Festival, Cannes France.
1) Pitch your digital content ideas to industry leaders from across the globe.
2) Make the cut and you could get development funding !
Want to learn more? Join us next Tuesday and we'll explain it all.
- How the program works
- How to position yourself for success
- What you win
** This event is exclusive to PGA Members.
On hand will be Arthur Schweitzer, SVP Television, Digital Media & Operations at Reed Midem (the folks who bring you MIPTV)
AND
Toby Daniels of Mint Digital who will be sharing his experiences as a Content 360 participant (and winner).
Date: Tuesday, November 20th
Time: 7pm
Location: 1515 Broadway (45th St)
RSVP by 11/19 to pganmc@gmail.com
Thursday, November 15, 2007
Content 360 Event
Tuesday, November 13, 2007
The Internet Explosion
The Internet Explosion
Trans-media storytelling would come into its own with phenomenal success of The Blair Witch Project. It’s important to note the distinction in the relationship here: as opposed to a piece of
licensing or other afterthought spin-off, the Blair Witch website existed as a precursor to the film. It laid down the mythology of the film’s world, even expanding on it, in a way that was scary cool. By spreading the word about this site, you were getting a charge out of letting someone else in on a weird secret.You were validated and celebrated for your participation in the Blair Witch happening, right there, on the fly, in real time. You and your friends could connect, theorize, and explore this world to the point where the movie became far more than a self-contained piece of entertainment. It was simply a component in a greater experience, and that made it magical. The hip execs like John Hegeman and the folks at Artisan Entertainment took a fascinating risk, and the studio and filmmakers made a fortune.
For savvy marketers like Gordon Paddison at New Line Cinema and on-the-ball filmmakers like Peter Jackson, the web became a platform to launch the fictional universes around which their film franchises would be built. Bob Iger, CEO of The Walt Disney Company, would continue to innovate with major trans-media endeavors based on an array of Disney properties, such as Lost, Pirates of the Caribbean and High School Musical. For fans, these web sites were portals into a philosophy and way of life that they could not find in their local communities. “I love your world,” they seemed to be saying, “and for at least a few minutes every day, I want to live in it.”
The Blair Witch Project is a textbook trans-media execution, adhering to all
The Blair Witch visionaries, in a very Orson Welles War of the Worlds kind of way, hijacked media platforms of their day to position a fictional story as real. They employed a number of innovative techniques: Shooting cinéma-vérité style -- on home video cameras with no script. Releasing a television “documentary” Curse of the Blair Witch – claiming to explore the legend. And, of course, seeding the internet with a rich detailed back story that reinforced the air of believability.
Both The Blair Witch Project and War of the Worlds played off humans’ deep-seated emotions related to the supernatural... but the internet gave the Blair Witch audience an outlet for those emotions. The combination of great storytelling... sparking powerful emotions... and providing multiple avenues for expression/exploration results in a truly transformative entertainment experience. This is what trans-media is all about.
- Greg Weinstein
Jeff Gomez (jeff@starlightrunner.com), is the CEO of Starlight Runner Entertainment, Inc., a developer and producer of highly successful trans-media projects whose clients include The Walt Disney Company, 20th Century Fox, the Coca-Cola Company, Mattel and Hasbro. Over the next few weeks he’ll be sharing his expertise on the white hot trans-media industry – exploring its fascinating history and expanding upon the 8 Defining Principles of Trans-Media Production
Content 360
Coming next week -- an amazing opportunity for PGA Members! Learn about the Content 360 New Media Competition. Details to come.
For a quick and easy way to stay up to date on all our events, sign up for our Facebook Group
http://www.facebook.com/group.php?gid=5841501145
Wednesday, November 7, 2007
CUTTING EDGE DIGITAL MEDIA TRENDS
Bill Sobel's, NYMiEG events give new meaning to the term "power breakfast."
Next Wednesday, jump start your morning with his panel on:
CUTTING EDGE DIGITAL MEDIA TRENDS
Syndication, Video InStream, Content Delivery, Behavioral Ad Targeting and Out-of Home Media featuring Israeli Tech Innovators
* Yaron Galai, Founder, Outbrain: Blogs/RSS
* Yoav Arnstein, General Manager/North America, Eyeblaster:Digital Campaign Management
* Yaron Samid, CMO, Pando: CDN Advances
* Oded Salomy: President Taxi Tech, Out of Home Media
* Roy Shkedi, Founder & CEO: AlmondNet: Behavioral Targeting
Opening remarks by Gil Gilanos, Deputy Economic Minister to North America, Government Of Israel Economic Mission
Sponsored by Trylon SMR and NYConvergence
DATE:Wednesday, November 14, 2007
7:30am - 10am
LOCATION:Sobel Media World Headquarters
4 West 43rd Street/Main Ballroom New York, NY 10036
___________________________________________________________________
Admission: $25 Members/$40 General Public
Please RSVP to:nymieg@gmail.com
For additional information:
bsobel@gmail.com
or
eccmedia@gmail.com